What is photo metadata?
Most cameras and phones store extra information inside each photo file. This is called EXIF data. It can include the GPS coordinates of where you were, the date and time, the phone or camera model and sometimes its serial number. Editing apps can add more (XMP and IPTC data). Anyone who gets the original file can read it.
How to remove it
1. Choose or drop your photos. 2. Check what was found. 3. Download the clean copy. After saving, this page reads the new file again and tells you whether any location, camera or date data is left.
Two methods
"Keep original quality" (JPEG only) copies the picture data exactly and leaves out the metadata blocks, so there is no quality loss. If the photo had a rotation flag, only that flag is kept so it is not shown sideways. "Re-save the image" draws the picture again and saves a brand-new file. It works for every format and is needed if you also want to resize.
Make photos smaller
Choose a size such as 2048 or 1280 pixels to make files much smaller for email, forms or chat apps. A 12-megapixel phone photo usually drops from 3–5 MB to well under 1 MB at 1600 pixels.
What it cannot do
It only removes data stored in the file. Things you can see in the picture, such as a house number or a reflection, stay there. Many social networks remove some metadata themselves, but email, cloud links and chat apps that send "files" often keep it.
FAQ
Which formats work?
JPEG, PNG, WebP, HEIC (where your browser can open it) and AVIF. HEIC photos are saved as JPG.
Is the file uploaded to check it?
No. The reading and the cleaning both happen in your browser.
Does it remove the colour profile?
No. The colour profile (ICC) is kept so colours look the same.